One of our favorite marketing journeys has been with AER Technologies based in Brea, CA. Their story has been one of vision, openness and trust, and has brought some of the most impactful digital marketing results we’ve seen. Building on their existing stellar reputation in Automotive Electronics Remanufacturing over the past 30 years made our jobs a lot easier when building a digital reputation that mirrors that success.
“Working with Big Presence to refresh our site allowed us to better represent our company’s rich heritage, and showcase the value of our services. Being able to send contacts to our new and improved website has helped support my sales team in pursuing our ideal customers."
Automotive Electronics Remanufacturing Technologies (AER) has been has been well-known as a top remanufacturing service center for over 40 years. Longstanding relationships with customers like the Ford Motor Company are a testament to the organization’s technical capabilities and industry expertise.
2017 - Present
Big Presence has supported AER’s digital transformation since 2017 from top to bottom. A new website to showcase the refreshed brand, connected to HubSpot Sales & Marketing to effectively communicate their message to customers who rely on AER’s auto industry-leading services. Our biggest success is seeing AER’s incredible growth as a company in just 4 years.
In 2017, AER Technologies went through an extensive rebranding and strategy alignment with Irvine, CA-based BrandingBusiness, who recommended Big Presence as a preferred partner for executing on the development of AER’s new digital presence and backend marketing systems.
Big Presence helped AER identify WordPress as the right CMS and HubSpot Marketing + CRM as the framework for managing and growing digital marketing efforts. After a successful relaunch of their corporate website, Big Presence and AER worked together to develop strategic content and activities that have allowed AER to establish themselves as market leaders in Auto Electronic Remanufacturing among other capabilities, further solidifying their already stellar reputation with Big Five Auto in Detroit and beyond.
Developing a Strategy
To get anywhere with digital marketing, you need a clear and detailed strategy. The first crucial piece of our work with AER was to develop a content strategy to build up thought-leadership to fuel future campaigns. BP recommend tools, build in processes, and structure content and development specifically to meet their goals.
Building a sustainable and dynamic website
The next step was to design and build a beautiful and functional new website. Clean and minimalist, the new AER corporate website is the perfect foundation for growth. AER’s wordpress site is completely built with a drag n’ drop page builder system that makes editing and building new content on the site easy for non-developer marketers. Speeding up the time to content production, promotion and increasing ROI on every campaign.
Let's put in a HubSpot engine for more power
AER needed a reliable marketing automation tool that could also included CRM. Big Presence recommended HubSpot, and worked with AER to implement the system that now serves as the central hub for both marketing and sales. Over the past few years, AER has implemented HubSpot Marketing Pro, CRM, Sales Pro, Website Chat and developed an interactive game on HubDB in partnership with us.
Partnership with Big Presence
Once the foundation is laid, with the right tools and strategy in place, someone has to be in charge of maintaining the marketing machine. Big Presence has supported all digital marketing efforts for AER since 2016,