What a Marketer Looks Like in 2016
Recently, I watched a special about nature's toughest animal, the Tardigrade (Hypsibius Dujardin). The Tardigrade ...
FAILING AT EMAILING: PART 3 – Respecting The Inbox
In part two of this series, I focused on how to write an email. In ...
FAILING AT EMAILING: PART 2 – Good Content is all about Effort
From my experience, the difference between an email with good content and an email with ...
Why B2C eCommerce Retailers Need Nurture Campaigns
What is Nurturing? Nurture campaigns come from the Business-to-Business marketing methodology "Lead Nurturing." In the B2C eCommerce ...
WordPress Security: Plugins being Affected by XSS Vulnerability
One of the major advantages of using WordPress for your company website is it’s vast ...
Beyond the Ads: Merchandising With Social Media
In March 2014, the cyber world watched a diverse group of strangers lock lips in ...
Failing at Emailing: Part 1 – Design
I'm a marketer's dream. I click PPC ads, I download eBooks, I bought Geico insurance because ...
A Complete Brand Experience from Start to Finish
One of Los Angeles’ local clichés is people who drive nice cars and wear expensive ...
How To Collect Customer Data Without Being a Jerk
I recently clicked on an article I wanted to read on Forbes.com, after which I ...
