Built on WordPress and powered by HubSpot Marketing + Sales
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ABOUT RENAISSANCE ALLIANCE
Renaissance Alliance is the premier alliance for independent property casualty agencies.
“Founded by agents for agents in 1999, we are a pioneer in agency groupings, offering far more than expanded markets and proﬁt share. Distinct from agency aggregators, we provide state of the art technology solutions, a full-time staff of more than 90 industry experts and a proprietary agency growth acceleration process that delivers superlative results.”
Renaissance Alliance has been growing rapidly over the past 2 years, and needed a new website to represent their shift from a regional partner to a national brand. With a complete overhaul of design and messaging better aligned with supporting insurance agencies across the country, Renaissance would be better positioned to represent their members.
With HubSpot already in place for the sales and marketing teams at Renaissance, Big Presence was recommended by HubSpot as a good fit partner to help Renaissance Alliance build a site that would allow the RA marketing team to expand the site rapidly alongside their business.
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With big plans for expansion on the horizon, Renaissance Alliance needed to expand their website to better represent their expanding business offerings beyond the local New England market and out to insurance agencies across the country. To show that growth, multiple parts of the site display partners and clients in locations across multiple regions with easy access to each client’s business contact information and locations. As the business expands, the site can grow along with it, easily and affordably.
The new Renaissance Alliance site delivers a simple but objectively clear presentation of who Renaissance Alliance is and how they serve their members, in a WordPress build that any marketer can quickly pick up and continue building on without a need for a developer. Whether it’s creating content for the blog, adding team members to the leadership page, or adding new member agencies to th directory. Each edit is simple and quick.
75% Increase in Organic Traffic
We used Yoast's SEO plugin to manage on-page optimizations throughout the site, and quickly pushed organic traffic beyond any previous level.
Increased engagement by 45%
A new searchable resource library was key to making the site more than just a brochure. Each type of resource can be sorted and searched for keywords, making it easy for visitors to find information most relevant to their need.
36% Increase in Website Leads
When your brand's message is clear and the right people are coming to your site, naturally there will be an increase in lead gen.