CASE STUDY

Liquid I.V. hits their stride online

An amazing 2 year run that ultimately led to an international acquisition of the brand, Liquid I.V.’s story on Shopify Plus is a great example of great vision and winning strategies.

CLIENT

PROJECTS

Shopify Plus Developent
Shopify Mgmt + Development
Content Creation + Design
Email Marketing
Shopify Wholesale Store Build
3PL Management

ABOUT LIQUID I.V.

Liquid I.V. is a health-science nutrition and wellness company based out of El Segundo, CA, created to fuel life’s adventures. Their drink mixes are great tasting, non-GMO, made in the USA, and contain no artificial ingredients. Liquid I.V. utilises Cellular Transport Technology (CTT®) to deliver hydration and other key nutrients rapidly into the bloodstream – helping consumers feel better, faster. As part of their 1 to1 Giveback Mission to Change the World, Liquid I.V. has donated over 5M servings to people in need around the globe. Liquid I.V. can be found in more than 30,000 stores across the country including the world’s leading specialty, big box and online retailers including: Costco, Target, Whole Foods Market, Amazon, CVS, Walgreens, Albertsons, and many more.

IMPACT PROJECT

Opimizing and marketing to scale

Challenge

Liquid I.V. had a clear need to educate the market about the benefits of proper hydration to distinguish their brand from other beverages on the market that could not deliver what they can. Hydration quickly, efficiently and mobile. The strategy to go to market as a powder that only needed to be added to a bottle of water, which are literally available everywhere we go, was brilliant, and in time the market would catch on.

Approach

Big Presence took over the management and development of Liquid I.V.’s existing Shopify store at first to optimize the site and build out the framework for what would support over 10x growth in sales over the next year, and double that the following. as the site received some TLC, Big Presence was helping the internal LIV team publish dozens of articles on the blog, run multiple campaigns per month, and support all technical needs related to Shopify and the surrounding apps powering marketing.

Impact Stats >>

New Products Launched

EMAILS SENT

Campaigns

Months

TECHNOLOGIES

ONE EQUALS THREE

Bringing hydration to the masses

BUILT ON SHOPIFY PLUS

Liquid I.V. had already gone from LMU dorm room startup to placement in the largest retailers including Whole Foods, CVS, Wallgreens, Target and more. 2018 would be all about growing the brand’s digital presence, and an updated Shopify store would be key to capitalizing on celebrity endorsements by A-listers like Justin Bieber, Steve Aoki, Kygo, Gary Vaynerchuck and dozens more.

Big Presence focused on optimizing the shopping experience with the goal of doubling the site’s ecommerce conversion rate and upping AOV on every purchase. An all out blitz began in the form of content creation, influencer campaigns, advertorials with Goop.com, Well+Good and Deepak Chopra and by the end of 2018, Liquid I.V. had met all of their digital goals, eventually leading to an acquisition by global conglomerate Unilever in 2020.

RESULTS

Big Presence’s role with Liquid I.V. was to develop and optimize the Shopify Plus store, conceptualize and implement email marketing automation campaigns in Klaviyo, build and launch new product and bundle campaigns throughout 2018 and support and manage the digital marketing systems overall, as Liquid I.V.’s internal marketing team tackled a myriad of different initiatives from month to month.

Liquid I.V.’s growth has been massive over the past 2 years. Soon after completing work with Big Presence, Liquid I.V. was eventually acquired by international conglomerate Unilever in 2020.

10x Revenue

Liquid I.V. exceeded their goals for growth in 2018 and went on to rapidly grow extensively in the next 18 months.

350% Conversion Rate Increase

Fueled by extensive digital marketing efforts, and special emphasis put on speed optimization and a simple Shopify shopping experience, the new Shopify Plus store was a booming success.

Acquired by Unilever in 2020

Liquid I.V. reached it's goal of acquisition in the fall of 2020 after 8 years of determined growth.

NOW THAT YOU KNOW MORE ABOUT US …