CASE STUDY

Making a Smooth Transition to Shopify Plus

Migrating away from Magento Community to Shopify Plus to improve usability for marketers, and experience for customers

CLIENT

PROJECTS

Magento > Shopify Plus Migration

Shopify Mgmt + Development

Email Marketing

Customer Support App

ABOUT SKINN

Founded in 2002 and strategically located in Los Angeles, SKINN is an award-winning, global skincare and cosmetics company.

“We pride ourselves in developing the latest advancements in skincare science offered at affordable prices. Our on-site research and development laboratory and manufacturing facility make SKINN unique – allowing us to lead innovation while empowering a broader audience access to premium skincare. You’ll also notice we make a conscious effort to avoid wasteful packaging. Instead, we invest in highly concentrated, efficacious lab fresh formulations that focus on a clean approach to beauty without impacting performance. Our products are naturally void of what we like to refer to as our No Thank You List – ingredients commonly known to cause concern such as parabens, sulfates, and other unnecessary fillers and preservatives.” – SKINN.com

IMPACT PROJECT

Migrating from Magento to Shopify Plus

Challenge

With a plan to scale their ecommerce business in 2020, SKINN knew having the right tech stack would be key to managing the growth while also improving the customer experience of buying and communicating with SKINN online. The internal SKINN team asked Big Presence to create a comprehensive solution on Shopify Plus with a full suite of tools to support marketing.

Approach

Once the goals were clear, there were some obvious choices to be made about Shopify Partner Apps for email marketing, customer support, and campaign management. SKINN opted for a few of our favorite Shopify Partners in: Klaviyo, Gorgias, Re-Charge, Bold Apps and other best-in-class apps that power many of the most successful stores on Shopify Plus.

Migration Stats >>

Products

SKUs

Integrations

Months

TECHNOLOGIES

LIFT & TUCK

A New Skin for SKINN

BUILT ON SHOPIFY PLUS

SKINN took the opportunity to give the brand a facelift after moving to Shopify. A new look that would better represent where the brand is headed, as SKINN increases their engagement with customers digitally after over a decade of mostly television’s shop-at-home experience. The site is integrated with sales, marketing, fulfillment and customer service platforms, providing SKINN with a fluid and consistent flow of data across their environment.

Results

SKINN has seen the best digital growth in their company history since moving to Shopify Plus in early 2020. With the best suite of marketing and customer support tools in place, a strong internal team of talented marketers producing content brand loyalists keep coming back for, the brand has nothing but growth ahead of them,

10x Revenue

Despite the negative impact of Covid19 on most US businesses, SKINN was able to have their biggest digital months ever in 2020 while many other brands scrambled to pivot online

295% Conversion Rate

The new Shopify store combined with the increased efforts to bring more shoppers to the site with the intent to buy has enabled SKINN to exceed the avg conversion rate for beauty.

137% Increase in Orders

Moving to Shopify Plus was a great decision early on, knowing 2020 would be the brand's biggest ever online.