CASE STUDY

The New Wave of ATM Technology

A rebrand and a new website later and WaveATM is reintroducing themselves to financial institutions and retailers across Southern California with a look toward the future.

CLIENT

PROJECTS

Branding

Company Website

HubSpot CRM + Sales Implementation

Digital Marketing Strategy

ABOUT WAVEATM

Founded in 2001 as Technical Service Department (TSD), WaveATM has been serving financial institutions’ and retailers’ cash management and technology needs for nearly 20 years. As a family owned and operated business, Wave spends more time on keeping their customers, and their customers’ customers happy than they traditionally have on any form of marketing.

With a renewed company vision, WaveATM was ready to take on a new look that better represents their technology-forward perspective and commitment to their customers. An impeccable reputation deserves a little self care.

IMPACT PROJECT

This Brand is So Money

Challenge

With a new look and name for the company, WaveATM took the opportunity to also update their service offerings and introduce new products to the industry that would provide financial institutions with what they need to update their own internal processes and technologies. Presenting the right look for their push into next generation cash automation meant taking a more modern approach to their style.

Approach

The new WaveATM.com provides clear information about the services and products Wave now offers, and with the power of HubSpot on the backend providing a robust and intuitive CRM, lead generation and management will be easier to manage as marketing scales its efforts to drive new opportunities into the pipeline.

TECHNOLOGIES

SHOWING OUT

Wave Goodbye to the Past

Built on WordPress

WaveATM’s new website is only the beginning of the company’s plans to modernize their marketing, and build on their 2 decades of success. Wave is now investing in better ways to communicate with the local Southern California market that needs what Wave provides, . The website is built on WordPress, but really powered by HubSpot’s sales and marketing automation tools that support inbound website chat, email marketing and sales.

Results

With Wave’s new brand, website and HubSpot CRM now in place, the Wave team is working to launch new marketing and sales campaigns to introduce new products and services to their customers as quickly as needed. The new website, built on WordPress using Elementor as the visual page builder and hosted on WP Engine, is lightening fast but also easy for any marketer to manage and continue developing on efficiently and with no need to ever write anymore code.

New Branding

New generation ... new name, colors, typography and messaging. WaveATM's new look sets the tone for the next era of this family owned business.

New Website

The new WaveATM.com is sleek, responsive and ready to scale as the company launches new products and services in early 2021.

New CRM + Sales Tools

With HubSpot CRM in place to track customer engagement and pipeline growth