Why B2C eCommerce Retailers Need Nurture Campaigns
What is Nurturing? Nurture campaigns come from the Business-to-Business marketing methodology "Lead Nurturing." In the B2C eCommerce ...
Beyond the Ads: Merchandising With Social Media
In March 2014, the cyber world watched a diverse group of strangers lock lips in ...
Failing at Emailing: Part 1 – Design
I'm a marketer's dream. I click PPC ads, I download eBooks, I bought Geico insurance because ...
A Complete Brand Experience from Start to Finish
One of Los Angeles’ local clichés is people who drive nice cars and wear expensive ...
How To Collect Customer Data Without Being a Jerk
I recently clicked on an article I wanted to read on Forbes.com, after which I ...
These Girls Ain’t Loyal and Neither are Discount Shoppers
At the risk of offending an entire group of night-lifers, I think it's fair for ...
Ecommerce Marketing: 11 Ways to Alienate Your Customers and Scare Them Away
"I don't appreciate your business." "I'm lazy" "You're just a number on my sales report" "My store is ...
