How to Execute Your Content Strategy
Many marketing professionals come up against the struggle of turning strategy into reality, but executing ...
Content Strategy Basics for Improving Marketing ROI
Content is most valuable when it comes from a solid marketing strategy. Of course any ...
How to Remain Authentic in Marketing
Authenticity in marketing may sound like an oxymoron, but it is important to consider the true ...
FAILING AT EMAILING: PART 3 – Respecting The Inbox
In part two of this series, I focused on how to write an email. In ...
The Value of a Small Business Marketing Consultant
We live in a time where technology is evolving faster than ever, and marketing is ...
FAILING AT EMAILING: PART 2 – Good Content is all about Effort
From my experience, the difference between an email with good content and an email with ...
Why B2C eCommerce Retailers Need Nurture Campaigns
What is Nurturing? Nurture campaigns come from the Business-to-Business marketing methodology "Lead Nurturing." In the B2C eCommerce ...
Ecommerce Marketing: 11 Ways to Alienate Your Customers and Scare Them Away
"I don't appreciate your business." "I'm lazy" "You're just a number on my sales report" "My store is ...
Inbound Marketing Stats to Show Your Boss
Before I started Big Presence, I worked for years in marketing, sales, and business development ...
