iBASEt makes discrete, complex manufacturing simple.

iBASEt is a software solution provider helping complex manufacturers overcome and eliminate costly business killers by increasing visibility, control and velocity across the manufacturing landscape. Due to their very nuanced and niche market opportunity, iBASEt, the maker of the Solumina Product Suite, needed a marketing and technology partner that could both reposition the company digitally, while also implementing a robust inbound marketing program built on HubSpot’s Marketing Automation Platform.

By moving towards a more thought-leadership driven inbound methodology for driving leads and brand awareness, iBASEt sought to improve their understanding of key influencers on their sales engagements, and create a hyper-focused persona-based content strategy that would utilize high value content to drive traffic and leads at all stages of the buyer journey.