The Future of Futures Trading is Here

Tradovate was looking for HubSpot template development support, but ended up bringing Big Presence aboard to help with much more than templates. After discussing Tradovate’s digital strategy, and auditing campaigns running within HubSpot and the backend of the Tradovate WordPress site, it was clear that we could do much more than create new templates for HubSpot.

Big Presence saw a need to redevelop Tradovate’s site to make it easier for the Tradovate team to continue developing on, while also redesigning and rebuilding campaigns within HubSpot to help push new trial account users to fund their account, and begin making real trades with Tradovate.

The Deliverables

Web Design
As a part of our inbound marketing optimization project, Big Presence made a number of website design updates to help better tell the benefits of Tradovate's platform, and lead potential customers to at least start a trial.
Tradovate's WordPress site needed to be rebuilt to enable the Tradovate internal team to be able to build new pages and easily edit their content with a visual page builder, which has drastically reduced development costs and lead times for new marketing.
HubSpot Campaign Optimization
By updating HubSpot landing page and email templates to a more modern and easy-to-use layouts, and rebuilding a few email nurture campaigns, Tradovate's new digital marketing system has increased net new clients exponentially throughout 2017.
Digital Marketing Strategy
In an industry saturated with bad content, Tradovate needed an executable content strategy that would help establish the platform as an industry player and provide futures traders with technological and financial advantages.
Content Creation
Nurture campaigns require a lot of copywriting and strategic lead development, which is often where our clients need our support in generating the content needed to turn a prospect into a customer. Big Presence worked with Tradovate's thought leaders to produce content driving organic traffic and opportunities.
HubSpot + Webite Support
Custom marketing, design, development and technology consulting support was key to helping Tradovate rebuild and relaunch their digital presence.