Read our latest advice and stories from the team who does it all.
Lotus Innovations is a private equity fund in Southern California seeking to fill the gap for companies in the awkward stage between start-up and growth. In this stage, traditional sources of funding are hard to ...
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HubSpot announced today that its Leadin product is now HubSpot Marketing Free. For those using the free version of HubSpot’s marketing platform, the change brings coveted new features like custom fields and no branding, and ...
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Authenticity in marketing may sound like an oxymoron, but it is important to consider the true connection you’re making with your potential customers. In a world of intrusive advertising and online content that seems to always ...
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There’s nothing worse than confusion at work, and marketing agencies are especially susceptible to the clutches of chaos. Whether we’re working in design, development, digital marketing, advertising, social media, SEO (or any number of agency ...
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You've probably noticed thousands of blog posts that promise to teach you the magic formula to successfully build a business. In fact, you’ve probably even taken the time to read through some, and after the ...
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Inspiration for branding, marketing, and dinner recipes can come from unexpected places, but the marketing team over at Hamburger Helper just put on a clinic for brand managers everywhere when they dropped this April Fool's ...
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A friend of mine recently came to town and stayed with me at my home. Having brought what seemed like an excessive amount of luggage, she indubitably asked where she could put her stuff and ...
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Recently, I watched a special about nature's toughest animal, the Tardigrade (Hypsibius Dujardin). The Tardigrade is known for its ability to survive harsh conditions and can be found nested anywhere from the boiling water of ...
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In part two of this series, I focused on how to write an email. In part three I will focus on what to write. When emailing a subscriber, marketers are invading their personal space and we have ...
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We live in a time where technology is evolving faster than ever, and marketing is becoming increasingly more technology-driven at the same time. We hear rumblings of the integration of the CTO and CMO roles, ...
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